Showing posts with label nutrient labeling. Show all posts
Showing posts with label nutrient labeling. Show all posts

Friday, July 1, 2011

Application of MyPlate to Food Service


There is no doubt that Obama administration’s new version of the food pyramid is a move in the right direction. America’s health crisis continues to worsen and one of the main reasons is the lack of sound educational tools and an abundance of conflicting and confusing messages. This plate shaped logo provides consumers with a quick snapshot of the basics of a healthy diet and is much easier to understand and apply.

However, is MyPlate applicable to food service? What will happen to costs if establishments have to offer dairy products, including milk, yogurt or cheese with all meals? Does it make logistical sense to include both fruits and and vegetables on every plate? And what about the food group proportions?- How simple will it be to plan menu items containing 1/3 vegetables, 1/5 fruits, 1/3 grains, 1/5 protein and an amount of dairy that cannot be estimated from the diagram?

Clearly, some changes are required for food service application. The following describes how to apply the guidelines without compromising the nutritional integrity and principles.

Introducing the “Healthy Dining Plate”

1. Fruits and Vegetables are Grouped Together

It does not always make sense from both a cost and a logistical standpoint to offer both fruits and vegetables at every meal, and the good news is that you don’t have to!!

Fruits and vegetables share common nutritional characteristics
It is perfectly reasonable to group them together and provide food service establishments the option to fill 50% of the plate with one or the other, if both cannot be offered.

For example, the nutritional content of any breakfast meal can be boosted by filling ½ the plate with fruit alone. There is no compelling reason to add vegetables to these meals. In the same vain, it is unnecessary to add fruit to a wonderful healthy stir-fry that contains 50% vegetables, or a sandwich plate that’s been nutritionally enhanced by filling ½ the plate with a salad instead of fries.

Easier to understand and apply
It’s also a lot easier to implement the concept of filling ½ of the plate with fruits and vegetables rather than 1/3 vegetables and 1/5 fruits.

2. Dairy is Part of the Protein Group

More cost effective
It is not always feasible to offer dairy products such as milk with every meal. The foodservice industry depends on beverages as one of the highest contributors to add-on sales and unless establishments can introduce this as part of a combination special with associated higher pricing, it is not cost effective.

Makes nutritional sense
Dairy is a protein so why do we need to have it off to the side by itself? A serving of dairy has a similar amount of protein as a serving of meat, fish, poultry and beans so it makes sense that it be included with the “protein” group.

The fact that dairy has calcium is beside the point as some green vegetables offer just as much calcium as milk, yet they are classified within the vegetable group. If the purpose is to separate dairy to ensure adequate calcium intake, then a group named “calcium-rich food” should be created instead, which includes milk, yogurt and cheese along with broccoli, brussels sprouts, fortified dairy products and other high calcium foods.

Its easier! The protein/dairy now becomes 25% of the plate. This is a far cry from filling 1/5 of the plate with protein and adding an arbitrary amount of dairy.

3. “Whole” Grains are Emphasized and Starchy Foods (such as Potatoes and Corn) Join the Group


Not all vegetables are created equal. Although highly nutritious, some vegetables are higher in starch and more calorically dense such as potatoes and corn.

The most-consumed vegetable in this country is in fact the potato, most often consumed as french fries. A large proportion of many foodservice menus consist of potatoes and to ensure nutritional adequacy, they need to be offered in the right balance. By leaving potatoes in the vegetable group, what stops establshments from filling half the plate with potatoes in any form, including fries?

Makes Nutritional Sense
Menus are typically planned by considering starchier vegetables, such as potatoes, as an alternate to grains (ie: pasta, rice etc.). These foods share common nutritional characteristics, all being part of the “starchy foods” category. Classifying them together gives establishments the opportunity to pair starchier vegetables with lower calorie ones to create a much more nutritionally balanced meal.

Provides value and full pricing opportunities
By moving the heavier more caloric vegetables to the grain group, the vegetable group is left with only non-starchy varieties (such as broccoli, carrots, cauliflower, tomatoes and green beans, etc..) which are lower in calorie density. Filling 1/2 the plate with these types of vegetables makes sense because they contain high amounts water and fiber which take up a lot of space without contributing calories. In other words, these vegetables provide the largest volume for the least number of calories. So, there is no longer a need to offer smaller meals (with associated lower prices) in order to meet healthy guidelines for lower amounts of calories, fat, sodium, cholesterol and so forth. Filling up half the plate with these non-starchy, low calorie vegetables provides the opportunity to meet healthy guidelines by offering full-plate portions, thus maximizing value and pricing opportunities.

Friday, March 26, 2010

Menu-labeling Law Enacted– Implications for Onsite Foodservice

Contact: Franceen Friefeld, RD., P.H.Ec ( franceenf.blogspot.com/)
617-448-0205

On March 21, 2010, a component of health care legislation on mandatory nutrient labeling passed the U.S. House of Representatives and is expected to be signed into law by President Obama. This legislation creates a national, uniform nutrition-posting standard for chain restaurants with 20 or more locations that share common menus. Although targeted to chain restaurants, all foodservice establishments need to consider it’s impact.

The Challenges

1) Increased customer expectations. Although there has been a growing consumer demand for healthier menu choices, this legislation will set a new expectation for nutrient information wherever they dine, including onsite operations.

2) More complex than just calories. It is speculated that information similar to that on packaged foods will need to be provided upon request, including such things as fat, sodium and cholesterol, which, in addition to calories, may be high and disconcerting to display.

3) Consumers are in for a shock! Who wouldn’t be shocked to learn that the sodium content in The Boston Market’s chopped salad is close to 4000 mg and Applebee’s crispy chicken bowl has 4250 mg? A child’s portion of pasta with alfredo sauce at the Cheesecake Factory has 1800 calories and 87 grams of saturated fat, which is equivalent to 3 McDonald’s Big Macs! If and when you analyze your menu items, there can be profiles resembling these numbers, or at least ones that can be concerning to customers.

Recommendations For On Site Foodservice Establishments

1) Get on board!
In order to maximize customer loyalty and sales, even if the labeling law does not pertain to your operation, be aware that many customers will expect it!

Here are some things to keep in mind when implementing this initiative.

  • Don’t guess! Use credible sources to analyze your menu items. Inaccuracy in gathering nutritional information may lead to potential consumer litigation regarding deceptive marketing tactics based on faulty nutritional numbers. There are consultants and resources to support you. Examples are registered dietitians who are trained in the food service industry that have the experience and tools to perform nutrient analysis. They are trained in nutrition and there are a lot of intricacies and complexities involved in generating accurate numbers.
  • Take a pro-active approach. Making nutrition data available to your customers before labeling laws take effect is advisable. It will increase your image, help frame the discussion about the healthfulness of your menu items and suggest that you have nothing to hide from your customers.
  • Implement standardized recipes and train your staff. Since all menu items must meet the nutrition content that you advertise, standardized recipes should be instituted and training enforced to ensure that recipes are followed without alterations. That means in terms of ingredients, cooking methods and measurements.
  • Post disclaimers. Even if you enforce the standards mentioned above, there can still be some small differentials between the actual nutrient content of your menu items and the advertised numbers due to such things as customer ordering preferences and seasonal variations in fresh produce. Therefore, it is prudent to indicate on signage that there may be minor variations in actual nutrient content. Some examples are:
“All items are freshly prepared on site and nutritional values may vary slightly.”

For a more in depth version…
This nutritional information is intended to provide you with general nutrient values. Actual nutritional values can vary due to seasonal variation in food nutrition content, rounding of fractional values and customer ordering preferences.”

You may also want to consider the use of a medical disclaimer such as:
"The nutritional information is provided for general purposes only and is not
intended for medical nutrition therapy. Please consult your doctor for
medical advice on a proper diet for your individual needs.”


2) Offer Healthy Alternatives

The best way to balance your menu is to offer healthier choices alongside your regular fare. To ensure success, there are some important things to consider such as; the importance of keeping the program simple and based on credible information, sourcing recipes that are easy, cost effective and appealing and implementing effective standards to maximize ROI.


For more information, contact Franceen Friefeld, RD., P.H.Ec., via linked in or email at fran@platedconcepts.com

About Franceen Friefeld, RD., P.H.Ec.

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